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Nintendo is planning to enter the film business, its CEO and president Tatsumi Kimishima has revealed.

The video game maker is home to iconic characters like Mario, Zelda and Star Fox.

In an interview with Japan’s Asashi Shimbun newspaper, Kimishima said that profits from the recent sale of the Nintendo’s shares in the Seattle Mariners baseball team will be invested a “new visual contents business”.

Kimishima added that the company intends to produce all future film projects in-house, saying: “We want to do as much as we can by ourselves”.


Although he did not reveal any specific titles, Kimishima suggested that fan favourites will likely get their own big screen outings.

“We’d like to use IP that is popular with everyone,” he said. ”I can’t say, ‘It’ll be Mario’ – just that we’ll do things that people will be familiar with.”

He also confirmed that the company would avoid live action movies after the failure of 1993’s Super Mario Bros., instead focusing on 3D animations or anime.

Kimishima did not give a timeline for the film projects but said that he hopes to release the first within the next five years.

Nintendo has enjoyed some success in the box office with its Pokemon film franchise, despite poor reviews. There have been 20 Pokemon movies in total, all of which produced by Japan’s Oriental Light and Magic studios.

May 17, 2016

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