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Biffy Clyro have created what they are calling the “UK’s first immersive music video” using virtual reality technology honed by Samsung.

When fans step into the Samsung Hypercube, a three-and-a-half storey portable studio touring UK festivals this summer, they will be drawn into the heart of a live performance of the band performing their track ‘Flammable’.

Samsung’s creative Ross Cairn said of the brand’s collaboration with Biffy Clyro: “This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before. Biffy were the perfect partners for this.”

The band’s frontman Simon Neil added: “We’ve worked with Ross before and knew he was the right person to capture us live and we’ve always wanted to get involved in VR so we’re really pleased to Samsung have given us this opportunity. It’s great to create such an amazing experience for our fans – the result is awesome.”

Fans will be able to experience Biffy Clyro’s ‘Flammable’ video in the Samsung Hypercube at the following UK festivals this summer.

Boardmasters Festival, Newcastle, Cornwall (August 10-14)
Glasgow Summer Sessions (August 26-27)
Bestival, Isle of Wight (September 8-11)

Find tickets to see Biffy Clyro

August 8, 2016

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