Sahifa fully responsive WordPress News, Magazine, Newspaper, and blog ThemeForest one of the most versatile website themes in the world.

Jordan Levin reveals he isn’t worried about the headliner (and Hillary Clinton supporter) stirring controversy on game day, and why the Viacom decline is “criminal.”

An up-and-down NFL season culminates Feb. 5 with Fox’s coverage of Super Bowl LI. The game is the largest U.S. television event, surpassing 100 million viewers every year since 2010. But this time, one of the last truly communal viewing experiences in a fragmented media landscape comes as the country is divided about the presidency of Donald Trump. Jordan Levin, the NFL’s chief content officer who oversees the halftime show, says he isn’t worried that headliner Lady Gaga, who campaigned for Hillary Clinton and protested at Trump Tower on election night, will create a Super Bowl controversy. “True artists understand that they have the power to not only make a lasting impression on their legacy but also to do something as inclusive as possible,” he says.

Based at NFL Network’s offices in Culver City, Levin, 49, grew up in Chicago and Houston; he remains a Bears fan, though he’s now a Los Angeles Rams season-ticket holder. His career has been defined by an entrepreneurial bent. He ran The WB network during its ’90s heyday of Dawson’s Creek and Buffy the Vampire Slayer and operated digital-content studio Generate. In 2014, he was given the reins at Xbox Studios, but Microsoft shuttered the studio a mere 10 months later.

A married father of two daughters, ages 21 and 14, and an 18-year-old son, Levin joined the league in a newly created role in June 2015 with a mandate to build out the NFL’s content offerings. His vast portfolio includes the league’s digital properties, NFL Films, cable’s NFL Network (which has 400 employees and is in 72 million homes) and such event franchises as the Super Bowl halftime show and NFL Honors. THR caught up with Levin at NFL headquarters in New York, where he discussed the election-sapped season, the future of Thursday Night Football and whom he’d like to poach from another network.

The NFL says it hasn’t told Lady Gaga not to mention Trump. What guidance has the league given her?

Our working relationship with her has been nothing but one of consummate professionalism. She sang the national anthem for us last year, completely killed it. Our game and the Super Bowl itself is not just a sporting event. So we want to always make sure that they see the opportunity the way we do.

Halftime shows have been rife with controversy, from Janet Jackson’s “wardrobe malfunction” to M.I.A.’s middle finger to Beyonce’s homage last year to the Black Panthers …

Audiences are always going to have preconceived impressions of a performer. That’s outside of our control. What’s important to us is to celebrate the broader themes and our commonality. Shrewd artists understand it’s a unique, once-in-a-lifetime opportunity to create an impression that is ideally respectful of the audience.

NFL Network finished 2016 as the No. 2 sports network among viewers 18-to-49 and 18-to-34. Is the goal to someday pass ESPN?

That’s a challenge. What is surprising to me about the network, and it really speaks to the power of this game, is that we are the No. 2 sports network with [only] eight exclusive NFL games and another eight simulcast games. We have preseason games, but a lot of them are not live. And we have two college bowl games and some high school games. At other networks, half of their schedule is live game programming.

You put Thursday games on Twitter. Was it successful? Will we see games there next season?

The NFL is the only league that still considers broadcast television to be an anchor to its strategy, and I think that’s one of the reasons the NFL is as successful as it’s been. But it also has recognized the shifts in consumer behavior, being led by younger consumers, and that you need to be able to reach those audiences on their terms.

Game ratings this season were down. What’s your take as to why?

Post-election, the decline is 1 percent. It’s basically flat. [Pre-election, it was 14 percent, excluding Thursday Night Football.] Given the forces of gravity on our business, that’s a good place to be. Throughout the season, we saw consumption up significantly, triple digits on the streams, on mobile, on our partners’ streams, on our own platform.

In general, the league has embraced streaming in a way it hadn’t before. What changed?

You can’t stick your head in the sand, and our job is to create the best viewing experience for the fan, whether they’re watching on a TV or on a connected device or in a stadium. So we are experimenting with everything from commercial breaks to sponsorship integration to making the game more fan-friendly.

Commercials can be interminable, to the point where people just want to turn off the TV …

Yeah. We’re looking at and experimenting with not only the length of the pods for breaks but also the number of breaks. We’re looking at creating breaks that have content within them. We did that on the Christmas Eve game between the Texans and the Bengals in partnership with CBS.

Which personalities and sports shows do you think get it right?

One show that is very entertaining, very insightful and very authentic is Inside the NBA on TNT. Shaquille O’Neal and Kenny [Smith] and Charles [Barkley] and Ernie [Johnson] are great together, and that sets a high bar for the industry. In terms of football talent, I think Charles Tillman [the former Bears and Panthers cornerback] is fantastic. We have been fortunate enough to be able to work with him, but I am envious that Fox has him in studio. Charissa [Thompson] does a great job on [Fox NFL Kickoff]. That’s a hard job, to be host and manage a lot of big personalities and draw the best out of them without making it about you but [still] having a point of view. We’re developing a lot of really strong female talent. We brought in Jane Slater, who used to be on the Longhorn Network. We have a young woman named Colleen Wolfe who started doing work for us in digital and has become one of the alternate hosts for Total Access.

Women still are not, for the most part, in the booth. They’re relegated to the sidelines.

That’ll start changing. While there have been a few trolls, Jessica Mendoza — the softball player who is doing baseball coverage for ESPN — she’s great. And while there may be some pushback among older purists, my son, who is 18 and a baseball fan, loves her. So I think it’s a generational shift.

After years of having no NFL team, L.A. will now have the Rams as well as the Chargers, but there seems to be an enthusiasm gap.

There are a lot of distractions in Los Angeles. I bought season tickets, and my family was excited to go each and every week. To see the Coliseum have as many people attend those games was pretty amazing, especially considering the facilities are certainly not modern. The plans for the new stadium [in Inglewood] are breathtaking. When that gets built, I think the enthusiasm is going to be really tangible.

You ran The WB before it became The CW. Will The CW be a linear network in five years?

That’s a good question. I think so, but obviously their business model is built on windowing content and having those partnerships with streaming services. We’ll see whether they start to develop more of a direct-to-consumer relationship or continue to work through partners. I think a lot of content, similar to what we do with the games, is going be about trying to provide it in different windows across different platforms with different partners.

You worked very closely with the original executive team at MTV, which is now in turmoil.

It’s sad. There was an incredibly talented team at MTV who were very passionate about what they did. I think Doug Herzog [who stepped down in January] is one of the great programmers. Kent Alterman at Comedy Central is fantastic. Judy McGrath and Van Toffler are legends. Obviously, Tom Freston was a visionary. And to see the resources of that company essentially drained for personal gain is criminal. My 14-year-old daughter stumbled on my DVD box set of Beavis and Butt-Head, and she loved it. My Beavis and Butt-Head impersonations started to come back, much to the chagrin of my wife. And I think it is a reminder that as our industry becomes managed by business people, the real value is created by passionate creative executives who go with their gut.

This story first appeared in the Feb. 10 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

February 2, 2017
Super-Bowl-2017-2e32ce768910811ffb2df55781518e2855de3d59

NFL Content Chief on Lady Gaga’s “Inclusive” Super Bowl Halftime Show, TV Ratings Woes

Jordan Levin reveals he isn’t worried about the headliner (and Hillary Clinton supporter) stirring controversy on game day, and why the Viacom decline is “criminal.” An […]
February 2, 2017
feedlogo2.v2014_05_09_134122-6f6b1270ec139df1e230238b81d2d35f10c96473

Donald Trump Trashes Arnold Schwarzenegger … ‘Say a Prayer’ for ‘Apprentice’ Ratings (VIDEO)

Donald Trump just cut off his nose to spite his face by calling out Arnold Schwarzenegger and the show which supposedly lines the president’s pockets with […]
February 2, 2017
170123 DS GAP 22B GAP_ICONS11406B-8875b7c751b57034d7104fefabd58c8bf0d5b937

Gap is Rereleasing Its Greatest Menswear Hits from the ‘90s

Actor Evan Ross, son of Diana Ross, wears the sleeveless Logo Tee as a tribute to his mother who wore a simple tank in her 1991 […]
February 2, 2017
feedlogo2.v2014_05_09_134122-6f6b1270ec139df1e230238b81d2d35f10c96473

Le’Veon Bell Drops ANOTHER Skip Bayless Diss … I’m Comin’ At Your Neck! (VIDEO)

EXCLUSIVE Le’Veon Bell says he doesn’t care that Skip Bayless thinks Ezekiel Elliott is a better RB … he’s PISSED that Bayless doesn’t think they’re in […]
February 2, 2017
movie_drinks-h_2017_0-6c853e38bad7c7957184f19ed23f7b06e8ee3647

A ‘Fifty Shades’ Cocktail? How Booze Is Becoming the New Popcorn at Movie Theaters

More theater chains are installing bars to pad profits as states (except New York?!) relax liquor laws. read more
February 2, 2017
b71928337d47fa899f0ab9ef699f8ff3a79647bb-8afd945808a52aa80eeffb80ab12dc425d0fde82

Watch The Ghost In The Shell Super Bowl Trailer Right Now

For many, Sunday’s Super Bowl is really just a delivery mechanism for commercials. For movie fans, this means commercials for some of the biggest movies of […]
February 2, 2017
ac7caf0baf8940febefa1826af94023b-62603507a9e640135392877ae88aff14c2e14649

How To Wear The Blanket Scarf, Your New Best Friend

In the cold winds of winter, sometimes a jacket, even the best puffer out there, is not enough. What you need is a loyal, ever-loving friend […]
February 2, 2017
44829e09ec0a3ae33463e86d9ccc2402-480x0-c-default-ea2df0f235eefbefed747e138aa5c9723cb12374

25 Minimalist Tattoos We Love, Courtesy of Pinterest

You don’t have to go big to make a statement. Most minimalist tattoos can be as bold as their larger counterparts, without filling up the entire canvas […]
February 2, 2017
feedlogo2.v2014_05_09_134122-6f6b1270ec139df1e230238b81d2d35f10c96473

Regis Philbin Says Trump’s Doing Good, So Far (VIDEO)

EXCLUSIVE Regis Philbin broke from the Hollywood party line, giving Donald Trump high marks for being a do-something president. We got Rege leaving Craig’s in WeHo […]
February 2, 2017
GettyImages-633088280-2101820b9f7dbb8dc0f5b23c3c948ab142b5afb6

Donald Trump Has Been So Terrible at His Job Even Australia Is Pissed at Us Now

(Photo by Chip Somodevilla/Getty Images) They are one of our closest allies, so of course Trump found a way to destabilize that relationship in less than […]
February 2, 2017
feedlogo2.v2014_05_09_134122-6f6b1270ec139df1e230238b81d2d35f10c96473

Jay Z Hits the Studio After Beyonce’s Pregnancy Announcement (VIDEO)

EXCLUSIVE Jay Z was broing down Wednesday night after his wife told the world they were expecting twins. Jay was leaving United Recording studio in L.A. […]
February 2, 2017
groundhogday-billmurray-bed-700x346-1367525c2e636e479f7e00ad27f3422d35b64da3

Bing! Watch Every Day in ‘Groundhog Day’ Played Simultaneously [VOTD]

Okay, campers, rise and shine, and don’t forget your booties ’cause it’s cooooold out there today. It’s coooold out there every day. What is this, Miami […]
February 2, 2017
one-direction-2bce557cccfa9ac5565d46b1c529c9afe9248bf4

‘One Direction’ Reunion Possible: Boys Focusing on Solo Careers, Zayn May Not Join Again

The boys of ‘One Direction’ may be coming together once more, but not soon. (L-R) Singers Liam Payne, Louis Tomlinson, Niall Horan, and Harry Styles of […]
February 2, 2017
MV_2017-01_Goodell_3x2-gif-9ae8fe146c196ff8974d1fb45b96e2cc63168187

Why Doesn’t Anybody Counterprogram the Super Bowl Halftime Show?

With more than 100 million people tuning in, why not try to get some of them to change the channel when the game screeches to a […]
February 2, 2017
feedlogo2.v2014_05_09_134122-6f6b1270ec139df1e230238b81d2d35f10c96473

Travis Scott Falls & Breaks Stage Prop, Drake Promises Free Show! (VIDEO + PHOTO)

Travis Scott ate it so hard he destroyed Drake’s gigantic stage prop, but thanks to his hysterical fall … everyone at their London show came out a winner. […]
February 2, 2017
RVD102A_0178b-b65802f7c3322eee7c1bc212ca733bca012cb36c

‘Riverdale’ Interview: Cast Breaks Down Dynamic Character Relationships

Welcome to Riverdale! This small town has a lot going on with the death of Jason Blossom, the arrival of Veronica and the teenage love troubles […]
February 2, 2017
chrissy-teigen-kim-kardashian-d2894fbc-b33a-4b8d-a456-59f36bbeae76-f0d0bcb796a162e795eecfdd96774727a5c1c717

Kim Kardashian and Chrissy Teigen Are Starting a Book Club and Everyone Is Invited

Chrissy Teigen and Kim Kardashian attend the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. Credit: Kevin Mazur/MTV1415/WireImage.com […]
February 2, 2017
oscars-foreignlanguagefilm-700x300-e05171d5ca9cdcc14017fd1f4ba84be838f17d82

Which Foreign Country is ”Best” at Winning Oscars? [Infographic]

The nominees for the 89th Academy Awards were announced last week, and we’re in for a few more weeks of campaigning until the ceremony hands out […]
February 2, 2017
feedlogo2.v2014_05_09_134122-6f6b1270ec139df1e230238b81d2d35f10c96473

Hillary Clinton Gets Standing Ovation in NYC, Fueling Mayor Run (PHOTOS)

Hillary Clinton did a litmus test in NYC by hitting Broadway and getting encouraging results … amid rumors she’ll run for mayor. Hillary and Bill hit up a […]
February 2, 2017
NCIS 1414 photos-3125b2f578f71010653afe1eb49205587f0138a2

‘NCIS’ Episode 14.14 Photos: Anthony DiNozzo Sr. Returns with The Sherlocks

Tony may have left NCIS, but his father has stuck around — and Robert Wagner will be making his second appearance of season 14 in “Nonstop,” […]
February 2, 2017
miguelferrertributencisla-88bd09019a98cb1dce9aed438b254d91268ec797

How ‘NCIS: Los Angeles’ Will Pay Tribute to Miguel Ferrer

NCIS: Los Angeles has announced plans to pay tribute to its recently deceased cast member. NCIS: LA will honor actor Miguel Ferrer in its upcoming March […]
February 2, 2017
ithrofndkjsnkjsdvjkd k-63eb914bde1ed22112f69afdd89805ac0f1cb77e

Why ‘Nashville’ Needs to Get Back to the Music

Over the last three seasons, Nashville has lost the commitment it made to viewers to truly explore country music and the life of a country artist […]
February 2, 2017
shouldrachelnewbachelorette-600x400-4dd403fc9d3114ec8315a88da5ac90bc4d47e683

Should Rachel Be the Next ‘Bachelorette’?

Rachel got the first impression rose on night one. Nick Viall described their chemistry together as “explosive.” There are plenty of reasons to think that Rachel […]
February 2, 2017
Sugardaddy-GQ-2015-01-dc569dd46e8c9a5405c2ebad38fa618592d0bce4

Can We “Cure” the Men Who Pay for Sex?

Inside a two-month program that aims to end prostitution—and help dismantle the patriarchy—by rehabilitating the men who perpetuate it. The men cross their arms, slouch, and […]
February 2, 2017
103158-c53e90ac34a9e8285399f7833818421be01f0fc5

Mother of twins Mariah Carey congratulates Beyonce on pregnancy news

Mariah Carey has promised pregnant Beyonce that “having twins is the most incredible experience”. The Butterfly singer gave birth to fraternal twins Moroccan and Monroe in […]
February 2, 2017
103159-23c251213b8153c78ad2429017dc6c833dc7e3ab

Drake offers concertgoers refunds after Travis Scott stage fall

Drake promised concertgoers refunds for his London show after his special guest Travis Scott fell through a hole in the stage and damaged part of his […]
February 2, 2017
hrwellsstickaroundbad-theflash-6a7dad0178b7ee52b7a3ac99e3c886a7ad444be4

‘The Flash’ Problem: Will H.R. Stay with Team Flash Forever?

Like it or not, H.R. Wells is here to stay on Earth-1 on The Flash. As of the episode “Dead or Alive” H.R. has been forbidden […]
February 2, 2017
ts_ss17_01-79bbda16a5b2d60316ea1d6674ec63623dca760a

Spotted In Kings Cross: Could This 17-Year Old Model Be The Next Cara D?

When it comes to spotting who is going to be the next girl everyone has pinned on their style inspo board, you can always rely on […]
February 2, 2017
Greys 1310 clips-2034251f5cb98855be859aee0bdd7b8e00833ece

[WATCH] Grey’s Anatomy Sneak Peek: How Long Could Alex Go to Prison For?

The Grey’s Anatomy winter premiere very briefly touched on what’s going on with Alex, but that’s going to change. However, as his friends learn, he’s facing […]
February 2, 2017
06b69533270e781ea836f1fd9ffd6628-5323bd614aadab57bd2d9cea613f96674cb19283

.@YaninaFashion / Yanina Spring-summer 2017 – Couture – Video

February 2, 2017
TVD 811 clip-900f78dc084ee16be69962971f6f1ff3e0125afe

[WATCH] ‘Vampire Diaries’ Sneak Peek: Cade Gives Damon an Ultimatum

Damon’s humanity may be back on (and he’s no longer stuck in his own mind), but that doesn’t mean he’s suddenly free from Cade and that […]
February 2, 2017
season12ep11CriminalMinds-84c8e49c026d3bdf930d91554f3154e47f2e1d02

Spencer Reid Enters Dangerous Territory in ‘Criminal Minds’

Criminal Minds’ 11th episode of season 12, “Surface Tension,” finally delved into one team member’s personal life. After being mostly absent for three episodes, Dr. Spencer Reid […]
February 2, 2017
The 100 401 quotes-046c49d8e1ee68f61891dca83679b35779e39cfb

Best ‘The 100’ Quotes from the Season 4 Premiere

The 100 season 4 premiere picked up right after last season’s finale ended, and “Echoes” saw Clarke debate how to tell everyone that they were going […]
February 2, 2017
talia-al-ghul-jump-present-day-6014adb4ed7443acf797d05c814d7c0ef2f79f15

Why Talia al Ghul Should Make the Jump to Present Day on ‘Arrow’

Ra’s al Ghul was a total flop on Arrow. While maybe not the worst foe Oliver Queen has ever faced, Ra’s was a pretty big disappointment. […]
February 2, 2017
24 Legacy Cast SDCC-1aeb648ceac7a10940f2448a82e32db1a8812f86

’24: Legacy’ Interviews: Cast on Characters Getting Sucked Back into a World They Left Behind and More

24: Legacy isn’t a reboot, rather — if you ask the cast — a new edition or a “reinvigoration and expansion” of that universe. BuddyTV got […]
Prev page
123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660661662663664665666667668669670671672673674675676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765766767768769770771772773774775776777778779780781782783784785786787788789790791792793794795796797798799800801802803804805806807808809810811812813814815816817818819820821822823824825826827828829830831832833834835836837838839840841842843844845846847848849850851852853854855856857858859860861862863864865866867868869870871872873874875876877878879880881882883884885886887888889890891892893894895896897898899900901902903904905906907908909910911912913914915916917918919920921922923924925926927928929930931932933934935936937938939940941942943944945946947948949950951952953954955956957958959960961962963964965966967968969970971972973974975976977978979980981982983984985986987988989990991992993994995996997998999100010011002100310041005100610071008100910101011101210131014101510161017101810191020102110221023102410251026102710281029103010311032103310341035103610371038103910401041104210431044104510461047104810491050105110521053105410551056105710581059106010611062106310641065106610671068106910701071107210731074107510761077107810791080108110821083108410851086108710881089109010911092109310941095109610971098109911001101110211031104110511061107110811091110111111121113111411151116111711181119112011211122112311241125112611271128112911301131113211331134113511361137113811391140114111421143114411451146114711481149115011511152115311541155115611571158115911601161116211631164116511661167116811691170117111721173117411751176117711781179118011811182118311841185118611871188118911901191119211931194119511961197119811991200120112021203120412051206120712081209121012111212121312141215121612171218121912201221122212231224122512261227122812291230123112321233123412351236123712381239124012411242124312441245124612471248124912501251125212531254125512561257125812591260126112621263126412651266126712681269127012711272127312741275127612771278127912801281128212831284128512861287128812891290129112921293129412951296129712981299130013011302130313041305130613071308130913101311131213131314131513161317131813191320132113221323132413251326132713281329133013311332133313341335133613371338133913401341134213431344134513461347134813491350135113521353135413551356135713581359136013611362136313641365136613671368136913701371137213731374137513761377137813791380138113821383138413851386138713881389139013911392139313941395139613971398139914001401140214031404140514061407140814091410141114121413141414151416141714181419142014211422142314241425142614271428142914301431143214331434143514361437143814391440144114421443144414451446144714481449145014511452145314541455145614571458145914601461146214631464146514661467146814691470147114721473147414751476147714781479148014811482148314841485148614871488148914901491149214931494149514961497149814991500150115021503150415051506150715081509151015111512151315141515151615171518151915201521152215231524152515261527152815291530153115321533153415351536153715381539154015411542154315441545154615471548154915501551
Next page