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STX Entertainment’s “Hardcore Henry” and Fox Searchlight’s “Demolition” also open wide this weekend

Melissa McCarthy‘s upcoming R-rated comedy “The Boss” has a solid shot at dethroning “Batman v Superman: Dawn of Justice” when it opens in 3,481 theaters this weekend, according to analysts.

Turnout for the Henry CavillBen Affleck superhero saga is expected to drop by half after suffering a massive decline of 69.1 percent in its second weekend. It’s projected to earn less than half of its $51.3 million from last weekend.

And “The Boss,” in which McCarthy plays a disgraced industry titan who tries to redeem her reputation by building a brownie empire, is looking to open in the low $20 million range. That’s on par with the actress’ recent box office hits, including last year’s “Spy,” which opened to $29 million, and “Tammy” which debuted to $21.6 million in 2014.

The weekend’s other wide opener, STX Entertainment’s “Hardcore Henry,” is projected to rake in $7 million to $9 million. However, tracking for the film shot entirely with a GoPro has been difficult as it essentially establishes a new movie-experience genre. Reviews for the film have been good, however, with a Rotten Tomatoes score of 81 percent.

And Fox Searchlight is opening the Jake Gyllenhaal drama “Demolition” wide this weekend.

Below are five reasons why “The Boss” might tell “Batman v Superman,” “You’re fired.”


1) McCarthy Doesn’t Need Good Reviews

The actress’ recent track record indicates that McCarthy doesn’t need critics on her side to successfully open a film. “Tammy” and “Identity Thief” had bad reviews — the former scored 23 percent on Rotten Tomatoes and a C+ on CinemaScore, but still grossed $21.6 million on its opening weekend and $84.5 million cumulatively. “Identity Thief” scored 19 percent on Rotten Tomatoes and a B on CinemaScore, but still debuted to $34.5 million and earned a lifetime gross of $134 million.

“Melissa doesn’t need critics in her back pocket like ‘Batman v Superman’ did,” Exhibitor Relations senior analyst Jeff Bock told TheWrap.

Senior analyst at comScore Paul Dergarabedian added, “McCarthy is an undeniable and consistent box office draw, and it seems that her loyal fan base loves her no matter what type of role she plays and is always willing to line up and buy tickets to see her on the big screen.”

The Boss

2) R-rated Comedy Options Have Been Limited Since ‘Deadpool’

Fans looking to see an R-rated comedy haven’t had many options since “Deadpool” debuted on Feb. 12. The PG-13 rom-com “My Big Fat Greek Wedding 2” opened a few weekends ago, and Sacha Baron Cohen‘s R-rated gross-out “The Brothers Grimsby” did as well, but for many moviegoers the Nia Vardalos sequel may not have pushed the edge hard enough while Cohen’s crude and raunchy humor may have pushed too hard.

McCarthy seldom strays far from her rep as an “edgy, non-conformist who just tells it how it is,” Dergarabedian said, a path that has worked well for her. “She’s like the Amy Schumers and Will Ferrells of the world — they have no vanity, they are not scared to sound bad and look bad. ‘Spy’ is a good example: She was spouting out stuff that you could not say in a PG-13 movie.”

The Boss


3) McCarthy’s Wading in Familiar Waters

McCarthy has found success with her coarse, cutting brand of physical comedy. “‘The Boss’ is definitely in her wheelhouse,” said Bock. “It’s exactly what the audience has been given in the past and it’s exactly what they expect.”

And McCarthy’s costar lineup consists of well-known comedic talent. This time around, Kristen Bell, Peter Dinklage and Kathy Bates join the fold. Previously, McCarthy has worked with Kristen Wiig, Jason Bateman and Rose Byrne.

The Boss


4) Women Have Been Under-served This Spring

This year’s movies aimed at female audiences have mostly disappointed at the box office, including Tina Fey‘s “Whiskey Tango Foxtrot,” Shailene Woodley‘s “Divergent Series: Allegiant” and Nia Vardalos‘ “My Big Fat Greek Wedding 2.”

And unlike those stars, McCarthy is a more proven commodity as a name-above-the-title box office draw. “She might be the biggest female comedian of our time,” Bock said. “It’s hard to remember a comedian that had a series of box office hits like she’s had — maybe Bette Midler.”

The Boss

5) McCarthy’s Never Opened a Film at Less Than $20 Million

McCarthy’s wide releases have all opened in the $20 million-plus range. “The Heat,” for example, opened to $39.1 million in 2013.

“McCarthy has never not opened a film in the $20 millions,” said Bock. “$23 million to $25 million [that’s projected] for ‘Batman v Superman’ — that could also be the high end range for ‘The Boss.’ My guess is ‘Batman’ still takes it, but it could be close.”

If “The Boss” overperforms and “Batman v Superman” drops any more than 50 percent, we might see the crowning of a new box office champion.

Sony releases first image from Paul Feig‘s all-female reboot

Sony released the first official image from Paul Feig’s all-female reboot of “Ghostbusters” on Wednesday. The film stars Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones as a team of paranormal investigators and eliminators. The ladies are taking over for Bill Murray, Dan Akroyd, Harold Ramis, and Ernie Hudson, who starred in the original 1984 film. The original Ghostbusters will all have cameos in this film, except for Ramis, who passed away in 2014. Sigourney Weaver, who played Dana in the first two films, will also appear.

The reboot also stars Chris Hemsworth as the Ghosbusters receptionist, as well as Neil Casey, Andy Garcia, Michael K. Williams, and Cecily Strong. “Ghostbusters” is due to premiere in theaters on July 15, 2016. See the photo below.

Long-gestating followups include blockbusters like “Jurassic World” and famous flops like “Blues Brothers 2000”

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