Marvel movies are a lot of fun, but they don’t really cut terribly memorable trailers. Guardians of the Galaxy had a good one that arguably helped make that movie a huge hit, but otherwise? Pretty run-of-the-mill trailer stuff from Marvel: setting, voiceover, A Grim Threat, Hero Shots, BOOM, EXPLOSIONS, and Action Montage.
This new Thor: Ragnarok trailer, though? This is some good shit.
You don’t even have to like the Thor movies to be feeling this. I mean, first of all, that opening. Cate Blanchett just walks into Thor’s movie and shatters his hammer like it’s nothing after we’ve watched like eighteen movies about how no one can even lift the thing. That is how you leverage a cinematic universe: by spending a decade building out a whole bunch of cosmic bullshit for the express purpose of having Cate Blanchett blow it the hell up.
And then the rest of the cast! Jeff Goldblum, just chillin’ there. Tessa Thompson, who will doubtless wreck face as The Valkyrie. Led Zeppelin, who are not actually in the movie but man does “Immigrant Song” sell the hell out of this!
Also, if Guardians of the Galaxy is your favorite Marvel movie, it really looks like Ragnarok is just gonna blow up all the Thor stuff from the Thor movies and just drop Chris Hemsworth in the Guardians corner of the Marvel Universe, which is honestly kind of brilliant.
Also brilliant: Ending this trailer with Thor being thrown in a gladiator’s arena against his “friend from work,” The Incredible Hulk.