When Rihanna confirmed she would be launching a cosmetics line called Fenty Beauty by Rihanna, the beauty world (and her fans) went wild. But then, a year passed with no more news of the upcoming makeup line, leaving us yearning for more info (and guessing which products we could expect from the 29-year-old Bajan songstress, based on her beauty looks).
Over the weekend, it looked like the wait was finally over, with new info on Fenty Beauty released, sending the media into a tizzy.
It all started off when a (now-deleted) @fentybeautycosmetics account popped up on Instagram, declaring a holographic lipstick to be the first product launch from Fenty Beauty.
“This holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna. This product will be available to purchase at Sephora stores this fall. Stay tuned for more,” read the caption, which was used on a pic of a model from Rihanna’s Fenty x Puma spring/summer 2017 show.
The account also posted a video of the “Needed Me” singer, where she officially announced that she was working on the line, and a birthday shout out to RiRi (who turned 29 on Feb. 20th).
However, it turns out the account was created by a fan and was quickly removed from Instagram.
Fenty Beauty PR confirmed to Bustle that the only official information they could offer was the line had officially partnered with makeup artist James Vincent, who would lead the charge in the brand’s search for a Global Makeup Artist. (Vincent and Erik Soto, Global Artistry and Education senior manager for Kendo Brands, which includes Fenty Beauty, had posted the news for the Global Makeup Artist search a few days prior.)
“Fenty Beauty has officially partnered with James Vincent, who is leading the charge on their search for a Global Makeup Artist for Fenty Beauty. This is the only official information posted from the brand since the announcement of the launch in Spring of 2016.
“Any other post and/or chatter are from fan pages that are enthusiastically awaiting the launch and are unofficial and conjecture about the launch. We are just as excited as the fans and promise the launch will be worth the wait. Stay tuned for Fall 2017,” read the statement.
Basically, RiRi and her team are going to keep us waiting (and guessing). One thing’s for sure though, Fenty Beauty by Rihanna is bound to be a hit (Rihanna does have the midas touch, after all).
So while we wait, here are a few things we hope to see from BadGalRiRi’s impending makeup line: