What happens when your new original movie is opening up on a weekend where it’s competition includes a sequel to a very successful comedy (Neighbors 2) and an adaptation of a wildly successful game (The Angry Birds)? Well if you’re The Nice Guys, you release stuff like this — a viral video featuring producer Joel Silver screaming at stars Russell Crowe and Ryan Gosling in an effort to get them to promote the movie in more clever ways.
Check it out.
While it does not end with Crowe dressed as his Gladiator character fighting Ryan Gosling in a tiger costume, we do love the surprising comedic stylings of producer Joel Silver. His angry-man shtick here reminds us of Rob Reiner’s amusing role in The Wolf of Wall Street.
There is some sad truth to this video, though. The Nice Guys will likely face an uphill battle since it’s up against two more well-known movies with established fanbases. But it so deserves an audience because the film just rocks. It’s smart, sophisticated old-schoolishness is a breath of fresh air, and we wish more buddy-cop movies were executed with as much brilliance as the Shane Black-directed Nice Guys.
So if this video doesn’t convince you to see it, listen to us! It’s great!
Or you can just watch the trailer, which is also pretty amazing.