Wonder Woman hits the big screen next month, and the marketing for DC’s first big superhero movie of the year has been a big topic of conversation in recent weeks. Despite multiple trailers and toy lines announced, many fans have been talking about the lack of marketing for the film — and wondering if this is going to pick up soon, as the release date approaches. While many claim that Wonder Woman is under-marketed, the figures have shown that the film’s marketing costs are larger than those of Suicide Squad, and the film is still projected to have an $80+ million opening weekend.
Others have pointed out that the movie simply needs less marketing, with such a huge character and the seemingly never-ending popularity of superhero movies. In addition, this will be the first female-fronted superhero movie in over a decade, and the first in any of the current cinematic universes. Whether that has led to less of a marketing push, or whether the marketing is just being saved for the next few weeks remains to be seen, but there is definitely some marketing being done — and Gal Gadot herself is sharing some of it on social media.
The Wonder Woman star took to social media today with a post on Instagram showing off the new Wonder Woman billboards at Times Square. Her photo shows a series of four massive posters for the movie wrapped around a building corner in the iconic entertainment district of New York, each several stories high.
This is far from the first time that Gadot has used Instagram to connect with followers and promote the film, as the actress has posted multiple images and videos since she first appeared in the DCEU. Like many other superhero stars, the actress is very active on social media, posting almost daily to her 4.4 million followers on the site.
These billboards do not feature any new images, however, so fans looking for something totally new will be disappointed. Instead, the Times Square billboards feature some of the posters that we have already seen, with Wonder Woman in all her red, blue and gold glory. The presence of such massive billboards in Times Square may hint that fans are going to be seeing a lot more posters for the film in May and June, and will hopefully reassure those worried about the lack of marketing that there is still plenty to come.
Source: Gal Gadot